Define what success looks like
Track pageview goals, scroll milestones or custom JavaScript events. Choose the actions that matter for your website.
Conversion goals
Measure the actions
that move you forward.
Track signups, key page visits and custom actions. See whether the changes you ship help visitors take the next step.
Start for free
What you can do with conversion goals.
Focus your investigation
Use goals and filters to understand where visitors stop progressing. Bring the question to your replays and heatmaps.
Close the loop after a change
Review the goal trend after you ship. Use the evidence to decide whether to keep improving or investigate another problem.
From a question
to a next step.
- Create a goal for an important action.
- Review progress and investigate friction.
- Make a focused change and measure what happens next.